The Quest Life is the best life.
We envision a future where wildly curious people feel empowered to channel their creativity towards a more connected, playful, and caring world.
We design collective experiences and beautiful things that inspire creative exploration in search of new pathways, ideas, and ways of living.
Our path to this future? Questing: A navigational practice for your creative life
Questing can be explained by this simple framework:
- Immerse yourself – and your curiosity – in a theme for a defined period.
- Explore the world through the lens of your theme, learning and experimenting along the way.
- Release creative acts inspired by your journey and new way of seeing the world.
Through Questing, we’ve seen the power of Immersive Curiosity,
We define this as - consciously seeking new perspectives beyond the boundaries of your experience, past interests, or beliefs.
When you replace familiarity with curiosity, something magical happens. Your awareness expands. You try new things. You make unexpected connections. You discover hidden layers of the world. And gradually, you transform. Your outlook shifts, your self-imposed limitations soften. Life itself becomes a creative act.
This isn't simply a nice to have.
In a world of growing disconnection, narrowing attention, and cultural retreat into the familiar - we believe practising collective curiosity is one of the most hopeful things we can do to keep our creativity alive.
Our story
In 2016, Sam Furness set himself a year-long challenge. He felt stuck on a conveyor belt of modern life. Craving more adventure, more play, more creativity - but unwilling to blow up the life he'd built - he renamed each month of the year with a different curiosity. January became Origami. April, Food. June, Colour. August, Animation. Twelve months, twelve completely different ways of seeing the world.
The project became a practice. The practice became a methodology - Questing: a navigational framework for living a curiosity-fuelled, creative life. And after five years of exploring personally, Sam began to wonder what Questing would look like as a communal practice.
In January 2021, Creative Quests launched - now, thousands around the world have taken on Quests, exploring their creativity with more curiosity, playfulness and care
Who we are
Sam Furness
Founder, Quester in Chief Margate, UK
Aliena Haig
Advisory Berlin, Germany
Annie Ly
Partnerships, Advisory London, UK
Hannah Singleman
Advisory New York City, USA
Sparks
Head of Experience, Quest Guide, Advisory Portland, USA
Morgan Duta
Head of Publishing The Hague, Netherlands
Ana Grigorovici (Design Bench Studio)
Design partner London, UK
May & Ella Cicero (The Highest Finca)
Design partners Suffolk, UK
Clarence Kitt
Quest Guide Toronto, Canada
Quester Community
Who inspire us to keep going! Everywhere, Earth